#CASESTUDIES04

THE BRICK RIG

To celebrate its legacy of engineering excellence and global operations, one of the world’s leading oil & gas companies sought a unique gift for senior partners and executives. The goal: to transform one of their most iconic assets—an offshore oil platform—into a stunning, collectible LEGO® model.

They needed something bold, custom-built, and meaningful. Not just a gift, but a symbol of precision, performance, and pride.

SPECIFICATION

CHALLENGE

Size:
Scale:
Industry:
Use Case:
Dimension:
Piece Count:
Complexity:
Features:

"The custom LEGO® trucks served as powerful symbols of the logistics company's dedication to excellence and innovation."

Small
Minifig Scale
Transportation
Employee Milestone
14 x 6 x 8 CM.
161
Beginner Level
This section describes what the set includes, such as minifigures, special elements

We were tasked with creating LEGO® tram replicas that resonate with the employees, complete with vivid advertisement boards found on the iconic 2-floor trams. Color matching and attention to detail were crucial to nail the authenticity.

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DESIGN PROCESS

Our LEGO® design expert delved into Hong Kong's bustling streets for inspiration. We meticulously designed the tram replicas, using sticker sheets to replicate the advertisement boards. Each design iteration underwent careful color matching to blend seamlessly with the LEGO® bricks.

SOLUTION

We opted for sticker sheets to replicate the advertisement boards, balancing cost-effectiveness with visual impact. After several trials, we nailed the color matching, achieving an authentic appearance that captures Hong Kong's essence.

IMPLEMENTATION

Our skilled craftsmen in Thailand brought the designs to life with precision. The completed replicas were packaged with care and sent to the Hong Kong branch, ensuring open communication throughout the process.

RESULTS

The custom LEGO® tram replicas became cherished symbols of the insurance company's presence in Hong Kong. Distributed among employees, they triggered memories of daily commutes and iconic city scenes, fostering a sense of connection and pride.