#CASESTUDIES04

THE BRICK DING DING

The logistics company, operating on a global scale, sought to reinforce its commitment to excellence and strengthen relationships with employees and key customers. With operations spanning continents, they required corporate gifts that symbolized their dedication to efficient transportation services.

SPECIFICATION

CHALLENGE

Size:
Scale:
Industry:
Use Case:
Dimension:
Piece Count:
Complexity:
Features:

"The custom LEGO® trucks served as powerful symbols of the logistics company's dedication to excellence and innovation."

Small
Minifig Scale
Transportation
Employee Milestone
14 x 6 x 8 CM.
161
Beginner Level
This section describes what the set includes, such as minifigures, special elements

We were tasked with creating LEGO® tram replicas that resonate with the employees, complete with vivid advertisement boards found on the iconic 2-floor trams. Color matching and attention to detail were crucial to nail the authenticity.

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DESIGN PROCESS

Our LEGO® design expert delved into Hong Kong's bustling streets for inspiration. We meticulously designed the tram replicas, using sticker sheets to replicate the advertisement boards. Each design iteration underwent careful color matching to blend seamlessly with the LEGO® bricks.

SOLUTION

We opted for sticker sheets to replicate the advertisement boards, balancing cost-effectiveness with visual impact. After several trials, we nailed the color matching, achieving an authentic appearance that captures Hong Kong's essence.

IMPLEMENTATION

Our skilled craftsmen in Thailand brought the designs to life with precision. The completed replicas were packaged with care and sent to the Hong Kong branch, ensuring open communication throughout the process.

RESULTS

The custom LEGO® tram replicas became cherished symbols of the insurance company's presence in Hong Kong. Distributed among employees, they triggered memories of daily commutes and iconic city scenes, fostering a sense of connection and pride.