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#CASESTUDIES03

THE BRICK DING DING

The logistics company, operating on a global scale, sought to reinforce its commitment to excellence and strengthen relationships with employees and key customers. With operations spanning continents, they required corporate gifts that symbolized their dedication to efficient transportation services.

SPECIFICATION

SIZE :
SCALE :
INDUSTRY :
USE CASE :

ESTIMATED

PRICE RANGE :
DIMENSION :


PIECE COUNT :
COMPLEXITY :
FEATURES :​

Small
Minifig Scale
Transportation
Employee Milestone


30 - 40 USD

3.2 x 11.8 x 15.4 CM.

1.3 x 4.6 x 6.1 IN.
161
Beginner Level
1 Minifigure, 4 Printed Parts, Sticker Sheet, Digital Instructions

CHALLENGE

          To celebrate Allianz’s office anniversary in Hong Kong, we were asked to create a special LEGO® set that felt local and unique. Skyscrapers were an obvious choice—but they’ve been done many times before. So we went with something more meaningful: the city’s famous double-decker tram.


          We were tasked with creating LEGO® tram replicas that resonate with the employees, complete with vivid advertisement boards found on the iconic 2-floor trams. Color matching and attention to detail were crucial to nail the authenticity.

"For a global brand like Allianz, we wanted something that felt personal to their Hong Kong team. The iconic tram was the perfect way to connect with employees and celebrate the city they call home—down to every tiny detail."

GALLERY

DESIGN PROCESS

          Our LEGO® design expert delved into Hong Kong's bustling streets for inspiration. We meticulously designed the tram replicas, using sticker sheets to replicate the advertisement boards. Each design iteration underwent careful color matching to blend seamlessly with the LEGO® bricks.

SOLUTION

          We opted for sticker sheets to replicate the advertisement boards, balancing cost-effectiveness with visual impact. After several trials, we nailed the color matching, achieving an authentic appearance that captures Hong Kong's essence.

IMPLEMENTATION

          Our skilled craftsmen in Thailand brought the designs to life with precision. The completed replicas were packaged with care and sent to the Hong Kong branch, ensuring open communication throughout the process.

RESULTS

          The custom LEGO® tram replicas became cherished symbols of the insurance company's presence in Hong Kong. Distributed among employees, they triggered memories of daily commutes and iconic city scenes, fostering a sense of connection and pride.

PROJECT JOURNEY

"Want to Strengthen Client Relationships and Stand Out from the Competition?"

WHAT COMES IN THE SET

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LEGO® BRICKS

Your Success Story Starts Here,

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Get your free guide and discover how DD Bricks can turn your vision into a custom LEGO® masterpiece. Crafted with care, creativity, and precision.

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REIMAGINE CORPORATE GIFTING WITH CREATIVITY, CRAFTSMANSHIP, AND UNFORGETTABLE IMPACT.

WHAT’S INSIDE?

  1. Detailed Pricing & Timelines — no hidden surprises

  2. Scalable Size Options — from small giveaways to XL centerpiece builds

  3. Industry Use Cases — tech, healthcare, real estate, finance, entertainment, manufacturing, and more

  4. Customization Tips — from branded sticker sheets to custom-printed LEGO® parts and packaging

  5. Step-by-step Production Process — see how we go from concept to delivery

  6. Sustainability Insights — learn how we use pre-loved LEGO® parts to combine eco-friendliness with creativity

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