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Exploring the World of BrickLink: A Haven for LEGO® Enthusiasts

In the universe of LEGO® fans, there exists a marketplace that not only fuels the passion for building but also fosters a community of like-minded individuals. BrickLink, with its modest yet dedicated team of fewer than 30 people, stands as a testament to the enduring allure of LEGO bricks. This small, diverse team, bonded by their love for LEGO, embodies the spirit of creativity and collaboration, engaging in activities from communal meals to "build nights" where the latest LEGO sets come to life.

The Vision Behind BrickLink

BrickLink is driven by a vision that resonates deeply with the LEGO Group's original idea of a universal building system. The platform aims to encourage free building beyond childhood, believing that the joy of creation multiplies when shared among those who cherish imagination and creativity. By addressing the challenges that hinder enthusiasts from obtaining the LEGO bricks they need, BrickLink empowers individuals to bring their unique ideas to fruition.

The Journey from BrickBay to BrickLink

The story of BrickLink began with Dan Jezek, a computer programmer and an Adult Fan of LEGO (AFOL), whose early passion for LEGO products led to the creation of a marketplace that would revolutionize the way LEGO fans connect. Launched on June 19, 2000, as BrickBay, the platform evolved into BrickLink, becoming a hub for buyers, sellers, and collectors to find everything from rare sets to retired pieces.

Following Dan's passing in 2010, Jay Kim stepped in to continue the legacy, focusing on improvements and innovations such as Studio, a digital building software that enhances the LEGO building experience with its advanced features.

Empowering Creativity with the AFOL Designer Program

In 2018, BrickLink's collaboration with the LEGO Group on the AFOL Designer Program (ADP) highlighted the platform's commitment to bringing unique fan designs to a broader audience. This initiative underscored the vast potential for supporting LEGO creativity through tools and platforms that facilitate creative self-expression.

A New Chapter Under the LEGO Group

By late 2019, BrickLink officially became part of the LEGO Group, marking a new chapter in its mission to be a valuable partner for the LEGO community. Whether as a seller, buyer, builder, or enthusiast, BrickLink continues to strive towards enriching the LEGO experience for its members.

How BrickLink Works

BrickLink serves as the leading marketplace for genuine LEGO products, boasting an extensive catalog that caters to the needs of enthusiasts worldwide. With features like Wanted Lists, the platform simplifies the process of buying and selling LEGO elements and sets, enabling users to track projects and inventory effortlessly.

Studio 2.0: Unleashing Digital Creativity

Introduced in 2014, Studio 2.0 represents BrickLink's ambition to offer a comprehensive digital building environment. This software facilitates design, rendering, and instruction creation, becoming an essential tool for participants in the AFOL Designer Program. The Studio Gallery allows creators to showcase their work, fostering a vibrant community of builders.

Celebrating Two Decades of BrickLink

As BrickLink commemorates 20 years of connecting LEGO fans, it invites members to share their stories, highlighting the platform's impact on their creative journeys. These narratives underscore BrickLink's role in shaping the experiences of LEGO enthusiasts across the globe.


BrickLink, with its rich history and forward-looking vision, continues to be a cornerstone of the LEGO community. By bridging the gap between imagination and reality, it provides a space where creativity knows no bounds, and the joy of building is shared and celebrated by all. Whether you're looking to buy, sell, or simply immerse yourself in the world of LEGO, BrickLink offers a gateway to endless possibilities.

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