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  • Writer's pictureDD Bricks Team

The Rise of Adult Fans of LEGO (AFOL): The Growing Popularity of LEGO Among Adults

For many of us, the brightly colored bricks of LEGO were an integral part of our childhood. Hours spent meticulously building, creating, and – let's be honest – stepping on the odd stray piece, have led to a deep-rooted affection for these versatile toys. However, LEGO has successfully transcended the boundary of being 'just for kids' and found a special place in the hearts of adults globally. In recent years, the term AFOL, or Adult Fans of LEGO, has surfaced and gained momentum, highlighting the growing popularity of LEGO among the adult population.


The AFOL Phenomenon: Rediscovering the Joy of Building


At first glance, you might wonder why adults have started to pick up LEGO sets again. The reasons are manifold and go far beyond simple nostalgia, though the latter indeed plays a significant role. LEGO embodies a creative outlet, an engaging hobby, a stress-reliever, and for many, a way to connect with their inner child. Building intricate LEGO models presents a tangible, rewarding experience that offers a reprieve from the daily digital onslaught.


Moreover, the appeal of LEGO for adults lies also in the increasing complexity and variety of the sets available. Ranging from iconic architectural landmarks, intricate Technic models, to beloved cinematic universes like Star Wars and Harry Potter, these sets offer a challenging and fulfilling project for adults.


The LEGO Group's Acknowledgment of AFOLs


Recognizing this trend, the LEGO Group has actively been catering to the adult demographic. They've introduced product lines specifically aimed at older builders, like the Botanical Collection, which includes detailed models of flowers and bonsai trees, or the Creator Expert series with its elaborate models of vehicles and buildings.


The company has also embraced the creativity of the AFOL community by launching the LEGO Ideas platform. Here, fans can submit their designs, and those receiving enough public support get reviewed by LEGO for potential production as an official LEGO set. This platform has resulted in some truly unique models, from the fan-designed NASA Apollo Saturn V, to the Central Perk café from the TV show "Friends," becoming a reality.


AFOLs and the LEGO Community


The rise of AFOLs has spurred the growth of a thriving online and offline community. Forums, blogs, and social media groups dedicated to LEGO are abuzz with discussions, tips, and shared creations. Annual LEGO conventions like Brickworld and BrickCon offer a space for these enthusiasts to display their intricate models, exchange ideas, and revel in their shared love for LEGO.


In addition, the secondary market for LEGO has flourished, with adults investing in rare and retired sets. Certain LEGO sets have even been known to appreciate over time, making them a form of alternative investment.


Building a Future with LEGO


The popularity of LEGO among adults underscores the timeless appeal of this iconic brand. It bridges the gap between generations, cultures, and backgrounds, offering a universal language of creativity and imagination. As we continue to navigate an increasingly digital world, the tactile, hands-on experience that LEGO provides seems more valuable than ever.


For the AFOLs, LEGO is more than just a hobby—it's a lifestyle and passion that reflects the boundless joy of building and creating. The rise of AFOLs suggests that sometimes, it's worth revisiting childhood joys, as they can offer unexpected delights and even a thriving community in adulthood.


So, whether you're an AFOL or considering picking up your first adult LEGO set, one thing is clear - LEGO isn't just for kids anymore. It's a versatile, engaging, and creative hobby for anyone and everyone.

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